How important is written content on a website?

March, 2023

Content is King online. You might have the most stunning website design, but without engaging and informative content, visitors will quickly lose interest and move on to something else. Great written content is what keeps your visitors engaged, informs them about your products or services, and builds trust and credibility with your audience. You might be thinking, "Why does it matter? People just come here for the pictures!" But written content is just as important as the visuals on your website, if not more. Let me explain why.

Firstly, mistakes are the ultimate buzzkill. There's nothing worse than scrolling through a website and stumbling upon a typo or grammatical error. It's like finding a hair in your food - it ruins the whole experience. Mistakes make your website look unprofessional and can even deter potential customers from trusting your brand. That's why having a copywriter read over your content, or even write it all, can save you from the embarrassment of a mistake-riddled website. Copywriters are experts at crafting clear, concise, and persuasive messages that resonate with your audience. They know how to write in a way that captures your brand’s voice, and they understand how to structure your content to keep visitors engaged.

Secondly, great written content can improve your search engine optimisation (SEO). SEO is the process of optimising your website so that it appears higher in search engine results pages (SERPs). One of the ways to do this is by incorporating relevant keywords and phrases into your content. A copywriter can help you identify these keywords and write content that is both engaging and SEO-friendly.

But it's not just about stuffing your content with keywords. Your written content needs to be informative and engaging for your audience. It's important to provide value to your readers, whether that's through helpful tips, interesting stories, or informative articles. This kind of content will keep your audience coming back for more and can even establish your brand as a thought leader in your industry.

Aside from well-crafted copy, high-quality images are also crucial for a successful website. A picture is worth a thousand words, and great images can help convey your brand message in a way that words alone cannot. High-quality images make your website look more professional, and they can also help to break up long blocks of text, making your content more visually appealing.

So, what's the takeaway here? If you want your website to stand out from the crowd, you need great written content and high quality images. And the best way to ensure that your written content is top notch is by having a copywriter read over it, or even write it all. A copywriter can help you avoid mistakes, improve your SEO, and provide valuable content for your audience. Investing in a copywriter and your visitors will thank you for it - and you'll reap the rewards of increased engagement, trust, and credibility. Remember, great content is the key to a successful website!