What is local SEO?

January, 2023

An online presence is essential for small businesses. However, it's not enough to just throw together a website or set up social media profiles; businesses need to optimise their online presence for search engines and local customers. This is where local SEO comes into play.

What is Local SEO?

Local SEO (Search Engine Optimisation) is the process of optimising a business's online presence to increase visibility in local search results. Local search results are the listings that appear when someone searches for a product or service near their location.

For example, if someone searches for "coffee shops near me," the search engine will show a list of coffee shops that are close to the searcher's location. Local SEO helps businesses appear in those results by optimising their website, online profiles, and other digital assets.

Why is Local SEO important for small businesses?

Increased Visibility

Local SEO helps small businesses get found by potential customers who are searching for products or services in their area. By optimising their online presence, small businesses can increase their visibility in local search results and attract more local customers.

Targeted Traffic

Local SEO also helps small businesses attract targeted traffic. People who search for local products or services are more likely to be interested in making a purchase than those who are just browsing online. By optimising their online presence for local search, small businesses can attract more targeted traffic and increase their chances of converting visitors into customers.


Compared to traditional marketing methods, local SEO is a cost-effective way for small businesses to promote their products and services. Small businesses can attract more customers without spending a lot of money on advertising or other marketing campaigns.

Better User Experience

Local SEO also helps improve the user experience for customers. By providing accurate and up-to-date information about their products and services, small businesses can help customers make informed decisions about their purchases. This, in turn, can help increase customer satisfaction and loyalty.

Competitive Advantage

Finally, local SEO can provide small businesses with a competitive advantage. By optimising their online presence for local search, small businesses can outrank their competitors and attract more customers. This can help level the playing field for small businesses that are competing with larger, more established companies.

How to get started with Local SEO?

If you're a small business owner looking to get started with local SEO, here are some steps you can take:

  • Optimise your website for local search by including your business name, address, and phone number on every page.
  • Claim and optimise your Google My Business profile by providing accurate information about your business, including your hours of operation, products or services, and photos.
  • Build local citations by getting listed in local directories and online business listings.
  • Encourage online reviews from satisfied customers on platforms like Google, Yelp, and Facebook.
  • Use local keywords in your website content and meta tags to help your website rank higher in local search results.


Local SEO is essential for small businesses looking to increase their visibility, attract targeted traffic, and stay competitive in today's digital age. By optimising their online presence for local search, small businesses can improve the user experience for their customers and build a strong online reputation. If you're a small business owner, it's time to start investing in local SEO to grow your business and reach more customers.